Topika is a fictional energy drink brand with naturally sourced caffeine from the Amazonian guarana plant. It is a healthy source of caffeine low in both calories and sugar.
The name “Topika” was derived from the word “tropical” as a nod to the roots of the brand, the Amazonian jungle. Topika’s main theme is “all natural.” This theme was carried throughout the entire design, represented by the leaf shapes paired with abstract shapes and colors. The story of the ingredients sourced for Topika beverages is listed on the back of every can.
To mimic the interaction of vines and trees in the Amazon, the letters in the logo were modified in such a way that each letter interacted and supported the other.
The font used as a reference for the logo is All Round Gothic. The font was heavily altered into an original logo.
