Pulp Juice Bar is a fictional pop up container concept that sells juices and smoothies centered around overall health and wellness.
Juicing has quickly become a major trend in modern health culture because of its abundance benefits. Pulp Juice Bar takes advantage of this trend and sells juices, smoothies, and wellness shots made with raw, fresh ingredients. To minimize its economical footprint, the physical space of the juice bar is a pop up container.
The fruit illustration was drawn from scratch, and it is carried throughout all of the business collaterals.
The name “Pulp” was derived from fruit, the heart of the juice bar. The illustration forming the letter “L” in the logo represents a straw in a glass of juice.
